We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
The popularity of live video continues to grow, with live video expected to account for 25% of all Internet traffic by 2025 and the live streaming market estimated to hit $3.21 billion by 2027. In the U.S., 42% of people have watched live-streamed content.
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."
How do you get people to trust your business? Show them that other people trust your business.
If you’ve ever visited a website and seen a strangely familiar face, you’re not alone. Many websites use stock photos, because they’re easy and relatively cheap (or even free). But they’re also impersonal, overused, and don’t represent your brand.
Why use video? Videos get attention, help you increase website traffic, entice users to stay longer, and drive the sales process.
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
As any writer will tell you, writing content is not easy. In addition to making sure spelling and grammar are perfect, you also must strike the right tone, make it engaging for readers, and effectively get your message across. And then there are keywords, search engine optimization, formatting, and many more factors that go into successful marketing content.
Webinars are one of the most powerful and cost-effective ways to reach your audience. According to the 2022 B2B Content Marketing Report, webinars are the second-most effective marketing tactic for B2B businesses (after in-person events), and another report found that around 40% of webinar attendees turn into qualified leads, or up to 73% for B2B webinars.
Google and Yahoo have established new requirements for bulk email senders to protect people from receiving unwanted emails. If you send more than 5,000 emails per day, you will be affected by these changes as of February 2024. Here’s what you need to know.
Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.