Connecticut's Leading PPC Agency

Smart pay-per-click (PPC) advertising can offer immediate action on any site's marketing initiatives. Exposure goes beyond the basics of establishing these types of dynamic campaigns by guiding you through the campaign development process and monitoring your activity to ensure your budget is used efficiently and effectively. In addition, we provide:

  • Campaign research, planning and development 
  • Ad copywriting and design
  • Landing page development and design 
  • Results-based performance optimization

Search Engine Marketing (SEM)

Search engine marketing platforms like Google Ads and Bing ads are designed so that your ad appears above and/or to the right of the organic listings for a targeted group of keywords. You get control over the keyword queries you’d like your ad appear on, the maximum price you are willing to pay for each click and spend each day, the ad copy that appears when someone searches and the final landing page. The benefits of PPC are:

  • Visibility on keywords that might normally be too expensive to rank on organically 
  • Geo-targeting capabilities, including worldwide, national, regional, localized and zip code-based targeting 
  • Improve traffic for industry keywords (non-branded) 
  • Become more competitively ranked among top competition 
  • Improve quality of web visitors via strong ad copy messaging