Pay Per Click Advertising (PPC)

Smart pay-per-click advertising can offer immediate action on any site's marketing initiatives. Exposure goes beyond the basics of establishing these types of dynamic campaigns by guiding you through the campaign development process and monitoring your activity to ensure your budget is used efficiently and effectively. In addition, we provide:

  • Campaign research, planning and development 
  • Ad copywriting and design
  • Landing page development and design 
  • Results-based performance optimization

Search Engine Advertising

Search engine advertising platforms are designed so that your ad appears above and/or to the right of the organic listings for a targeted group of keywords. You get control over the keyword queries you’d like your ad appear on, the maximum price you are willing to pay for each click and spend each day, the ad copy that appears when someone searches and the final landing page. The benefits of PPC are:

  • Visibility on keywords that might normally be too expensive to rank on organically 
  • Geo-targeting capabilities, including worldwide, national, regional, localized and zip code-based targeting 
  • Improve traffic for industry keywords (non-branded) 
  • Become more competitively ranked among top competition 
  • Improve quality of web visitors via strong ad copy messaging

Social Media Advertising

Facebook, LinkedIn and even Twitter have the advantage of very powerful databases that contain intricate details about everyone in their network, which gives you, as an advertiser, the ability to target advertisements based on behavioral or contextual demographics and activities. Social media advertising allows you to:

  • Reach your target market using key demographics 
  • Engage your audience where they spend their time 
  • Test different messaging among different audiences using ad copy, design and selects