Paid Placement (PPC) Advertising campaigns
When implemented correctly, pay-per-click advertising can provide a more
immediate response to any site's marketing initiatives. Exposure.com goes
beyond the basics of simply establishing these types of dynamic campaigns.
We monitor all of our pay for placement campaigns to ensure that each client is
utilizing their budget efficiently and effectively while getting tangible
results.
Campaign Research & Planning
Using client generated market information as a guide, our team researches
keywords, possible budgets, current market saturation and realistic potential
for success. Should specific industries and/or keywords seem unrealistic,
we will attempt to develop smaller, alternate campaigns that can still provide
the client with desired, directed traffic.
Copywriting
Our seasoned staff works with the client to develop online ad copy that is
reflective of the business, provides innate "hooks" for potential visitors, and
stays within the predefined confines of third party vendors.
Campaign & Bid Management
Where many do-it-yourselfers fail is in successfully managing the campaign to
ensure that it is attaining the desired goals within budget. Exposure.com
continually monitors each campaign, identifying its strengths and weaknesses and
dynamically adapting the campaign for continued success. We also review
current bid prices to ensure that budgets are not being expended unnecessarily,
giving each client the biggest bang for their buck. Should campaign data
look skewed, we can research the possibility of fraudulent click-throughs and
attempt to minimize the unwanted "noise" that a campaign can generate.
Conversion Tracking
To ultimately gauge return on investment for any campaign, Exposure.com
utilizes a variety of conversion tracking tools, both with third parties and
through custom applications. These tracking tools are the best indicator
of effectively a client's dollars are being spent and how satisfactory the
return on investment is--whether it is for a single service or an entire online
store of products.
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