Web Marketing
The web marketing industry involves much more than search engine optimization (SEO) or pay-per-click advertising.
Because it can encompass a wide range of techniques and solutions, web marketing is a solution that needs be customized to each individual client.
There are other forms of online marketing that are highly recommended and can help with your natural search rankings achieved through SEO and improve your website's potential for traffic and overall success.
Web marketing blankets the spectrum of methods for gaining new traffic to a website. Website traffic and potential customers do NOT all come from search engines. A great majority may, however often quality traffic can be gained for quasi-search site, web directories or industry related pages.
Some examples of non-search web marketing, which may or may not be appropriate, include:
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Shopping Search (Froogle, Yahoo BizRate, MySimon, Yahoo, Ebay, etc.) |
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News and Press Release websites, news placement generated through traditional or online PR. |
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Local Search - Google Local, Yahoo! Local, AOL CityGuide, |
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Related industry and vendor/supplier sites; Related industry news sites |
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Yellow Page sites and web Directories, Smartpages, Superpages, etc. |
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And much more. |
Shopping search engines are gaining traffic as in initial stop for online shoppers. Local search is maturing. Second-tier search providers are introducing new technologies. Analytics tools are improving greatly the ability to track return-on-investment. This is an exciting time in the online marketing field. With constant change brings a requirement that a dedicated team be committed full-time to evolving and updating marketing models and methods.
To get your marketing efforts started with Exposure.com, contact us today.
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