Drug Free CT
A statewide initiative, DrugFreeCT.org provides resources and services to spread awareness about substance use risks, warning signs, treatment options, and recovery supports.
Branding
Drug Free CT refreshed their brand with a new type treatment and logo icon. The icon encompasses two powerful symbols of recovery: a star and a compass, together reflecting hope and direction.
Alternate Logo Concepts
We explored a variety of directions for the Drug Free CT brand, each emphasizing a different aspect of the organization’s work and their place in the state’s prevention landscape.
Website www.drugfreect.org
DrugFreeCT.org presents a wealth of content about different substances of concern, with information about effects, prevalence, and local trends for each. It also includes a statewide calendar that users can submit events for, as well as a categorized materials section where Connecticut residents can request free campaign posters, brochures, and more. Organized layouts ensure a seamless experience while navigating the site on any device.
Landing Pages
Flexible editing options allow Drug Free CT to easily update and prioritize information and links on landing pages. These templates help keep content palatable, while bold, colorful designs and imagery serve to reinforce the site’s branding.