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Digital Marketing Specialist

The digital landscape is ever changing and Web Solutions is looking for a passionate learner and tenacious doer to join its digital marketing team. The Digital Marketing Specialist will be responsible for completing a wide variety of tasks for clients including SEO, PPC, content creation, email marketing, and social media.

This is a full-time position onsite at our centrally located offices in Wallingford, CT.

Your position from day to day:

  • Maintain responsibility for the majority of digital marketing tasks for a client’s website development project or digital marketing retainer
  • Gather information and conduct research including keyword research, competitive research, analytics research, etc., and complete related reporting
  • Optimize client websites by writing title and meta information, implementing best practice SEO on-page and ensuring brand messaging consistency
  • Audit websites for SEO health, user experience and conversions and provide recommendations for better optimization
  • Utilize all available digital strategies in support of client marketing services including Pay Per Click advertising, inbound marketing, content marketing, social media, and email marketing

You will love this role if you:

  • Are persistent in acquiring knowledge about both client businesses and trends in digital marketing 
  • Possess a dynamic toolbox of digital marketing techniques and skills including SEO, PPC, social media, content writing, and inbound marketing
  • Have strong analytical skills and the ability to relate results to client business objectives
  • Are able to gather and interpret data, test campaigns and understand their effectiveness and then translate into actions, improvements and results
  • Communicate and coordinate well with clients and team members to help them understand digital marketing processes and principles; as well as identification of client marketing goals
  • Have a principled approach to doing quality work and paying attention to details

Qualifications:

  • Experience with SEO, PPC, keyword research, and analytics (specifically Google Analytics)
  • Knowledge of fundamental web design concepts, practices, and procedures
  • Experience with marketing automation platforms such as HubSpot, Marketo, Sharp Spring, MailChimp, HootSuite and SEM Rush a plus
  • 1-3 years of digital marketing experience, preferably in an agency setting
  • Undergraduate degree or higher in marketing, advertising, business or related field preferred

Benefits

  • A family-first work place
  • Unique workplace setting that provides opportunities for fun, fitness and flexibility
  • Competitive salary commensurate with experience
  • 401(k) savings plan with company matching
  • Profit-sharing opportunities
  • Health insurance
  • Paid holidays, vacation & sick days
  • Professional development opportunities

We are an Equal Opportunity Employer.

Apply Now