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In the Know – the Exposure Blog

We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

<span>How to Improve</span> Your Email Marketing Performance

How to Improve Your Email Marketing Performance

Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send." 

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20 Cool Free Tools to <span>Optimize Your Website</span>

20 Cool Free Tools to Optimize Your Website

Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 20 free tools to measure your website's performance in various categories and identify opportunities for improvement.

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<span>8 Ways to Use Online Reviews</span> to Power Your Business

8 Ways to Use Online Reviews to Power Your Business

Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.

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<span>7 Instagram Features</span> You Can Use to Market Your Business

7 Instagram Features You Can Use to Market Your Business

When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s more than 2 billion users, 90% follow at least one business profile, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 Instagram features you can use to engage your customers.

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Why <span>Measuring Your Marketing</span> Is More Important Than Ever

Why Measuring Your Marketing Is More Important Than Ever

There was a time when marketing was more art than science. With no real way to tell whether a snazzy brochure, a cute jingle or a striking logo actually generated business, marketers used to rely on their gut about what was working, with very little data to back those feelings up.

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7 Tips for Super-Effective <span>Online Reputation Management</span>

7 Tips for Super-Effective Online Reputation Management

Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.

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