6 Steps to a Successful Website Redesign
Tired of your slow, outdated website? Looking to breathe new life into your organization’s online presence? A website redesign might be the right move for you.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
18 Dos and Don’ts for a Successful Facebook Business Page
Facebook is the biggest social network on the planet, with more than 2.1 billion people using it every day. And that’s a good thing, because Facebook can be an inexpensive, effective way to connect with your target audience and promote your brand.
Beyond the Blog: 11 Fresh Content Ideas to Try
The first step into content marketing is often a blog. As of 2024, 91% of B2B companies and 86% of B2C companies have a blog as part of their content marketing strategy.
How to Build Your B2B Brand
Business-to-Consumer (B2C) marketers can build their brands with catchy slogans or buzzworthy campaigns. The branding process is more complex in the Business-to-Business (B2B) world—but every bit as important.
9 Ways Content Marketing Can Deliver Real Results
By now you probably know what content marketing is. If not, here’s the short version: content marketing is a marketing strategy focused on creating and distributing valuable content to potential and existing customers.
Should You Rebrand Your Business? Here’s How to Decide
Maybe your business needs a fresh start. Or maybe you're reassessing your brand identity and business goals. Whatever your reason, you may be thinking it’s a good time for a rebrand.
How to Improve Your Website Speed
When it comes to websites, lack of speed kills. Your website might offer stunning design, riveting content, and excellent products and services, but all that could go to waste if your site is too slow.
9 Tips to Boost Your Email Click-Through Rates
Email is one of the most effective digital marketing channels, but sending emails to leads and customers is just the first step.
Video Marketing: When to Use Live Video vs Recorded Video
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2023, 91% of businesses use video for marketing.
5 Ways to Use AI in Your Everyday Digital Marketing
For time-strapped marketing managers, entrepreneurs, and small business owners, AI can be a valuable tool to assist with day-to-day activities like social media and content creation. The following tips can help you harness the power of AI to streamline your marketing efforts and achieve results more efficiently.