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In the Know – the Exposure Blog

We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

<span>How to Improve</span> Your Website Speed

How to Improve Your Website Speed

When it comes to websites, lack of speed kills. Your website might offer stunning design, riveting content, and excellent products and services, but all that could go to waste if your site is too slow.

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<span>5 Ways to Use AI</span> in Your Everyday Digital Marketing

5 Ways to Use AI in Your Everyday Digital Marketing

For time-strapped marketing managers, entrepreneurs, and small business owners, AI can be a valuable tool to assist with day-to-day activities like social media and content creation. The following tips can help you harness the power of AI to streamline your marketing efforts and achieve results more efficiently.

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How to Use <span>Live Video</span> to Promote Your Business

How to Use Live Video to Promote Your Business

The popularity of live video continues to grow, with live video expected to account for 25% of all Internet traffic by 2025 and the live streaming market estimated to hit $3.21 billion by 2027. In the U.S., 42% of people have watched live-streamed content.

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<span>How to Improve</span> Your Email Marketing Performance

How to Improve Your Email Marketing Performance

Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send." 

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How <span>Custom Photography</span> Can Upgrade Your Online Image

How Custom Photography Can Upgrade Your Online Image

If you’ve ever visited a website and seen a strangely familiar face, you’re not alone. Many websites use stock photos, because they’re easy and relatively cheap (or even free). But they’re also impersonal, overused, and don’t represent your brand.

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<span>Spring Clean Your Digital Marketing</span> for 2024

Spring Clean Your Digital Marketing for 2024

The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.

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