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Content Marketing

<span>8 Ways to Use Online Reviews</span> to Power Your Business

8 Ways to Use Online Reviews to Power Your Business

Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.

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How to <span>Increase Website Conversions</span> to Get More Sales

How to Increase Website Conversions to Get More Sales

One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.

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How to Do a <span>Content Audit</span>… and Why You Should

How to Do a Content Audit… and Why You Should

Is all the content on your website accurate and up-to-date? If you're not sure, or it's been more than a year since you took a good look at all the content on your website, it's time to do a thorough content audit. 

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