Beyond the Blog: 11 Fresh Content Ideas to Try
The first step into content marketing is often a blog. As of 2024, 91% of B2B companies and 86% of B2C companies have a blog as part of their content marketing strategy.
Content Marketing
9 Ways Content Marketing Can Deliver Real Results
By now you probably know what content marketing is. If not, here’s the short version: content marketing is a marketing strategy focused on creating and distributing valuable content to potential and existing customers.
Video Marketing: When to Use Live Video vs Recorded Video
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2023, 91% of businesses use video for marketing.
5 Ways to Use AI in Your Everyday Digital Marketing
For time-strapped marketing managers, entrepreneurs, and small business owners, AI can be a valuable tool to assist with day-to-day activities like social media and content creation. The following tips can help you harness the power of AI to streamline your marketing efforts and achieve results more efficiently.
How to Use Live Video to Promote Your Business
The popularity of live video continues to grow, with live video expected to account for 25% of all Internet traffic by 2025 and the live streaming market estimated to hit $3.21 billion by 2027. In the U.S., 42% of people have watched live-streamed content.
Tips to Inspire Trust and Increase Sales with Website Testimonials
How do you get people to trust your business? Show them that other people trust your business.
Spring Clean Your Digital Marketing for 2024
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
9 Effective Ways to Use Video in Your Marketing Plan
Why use video? Videos get attention, help you increase website traffic, entice users to stay longer, and drive the sales process.
Should You Write Your Own Marketing Content or Hire an Expert?
As any writer will tell you, writing content is not easy. In addition to making sure spelling and grammar are perfect, you also must strike the right tone, make it engaging for readers, and effectively get your message across. And then there are keywords, search engine optimization, formatting, and many more factors that go into successful marketing content.
How to Win Leads and Influence Customers with Webinars
Webinars are one of the most powerful and cost-effective ways to reach your audience. According to the 2022 B2B Content Marketing Report, webinars are the second-most effective marketing tactic for B2B businesses (after in-person events), and another report found that around 40% of webinar attendees turn into qualified leads, or up to 73% for B2B webinars.