Your logo is the face of your business and a reflection of your identity. As an extension of your brand, your logo should be a unique and powerful mark to identify your company, improve your image, engage customers, and drive business. If your logo isn't doing its job, it might be time for a change.
Design and User Experience
Can your website be used by anyone, including those with visual, hearing, or other impairments?
It only takes a fraction of a second for visitors to form an opinion about your website. While things like testimonials, reviews, and a high quality blog definitely contribute to the credibility of a website, a first impression is based on the things a user can perceive in those first crucial moments. Here’s what your site needs for a great first impression.
One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.
When you have a company website, you want people to visit your site and stay there as long as it takes for them to accomplish their goal, which could include making a purchase, signing up for a newsletter, filling out a form, or scheduling a demo.
The navigation of your website—how site visitors move around the site—makes a huge difference in user experience.
Your online presence is more important than ever, so if your website is looking out of date it might be time for a website redesign. If you don’t already have a web design agency you’re happy with, how do you choose the right firm to help update your site?
Do you know how your customers are using your website? Website analytics can give you some information, but the best way to develop a holistic understanding of what customers experience when using your website is to create a customer journey map.