Marketing Tips to Prepare Your Business for Holiday Shopping in 2024
Is your marketing ready for the 2024 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
Email Marketing
Giving Tuesday Ideas to Help Nonprofits Crush Their 2024 Fundraising Goals
The holiday season isn’t just a time for shopping, it’s a time for charitable giving, and having a strong online fundraising campaign is more important than ever.
Tips to Boost Your Email Click-Through Rates
Email is one of the most effective digital marketing channels, but sending emails to leads and customers is just the first step.
How to Improve Your Email Marketing Performance
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."
Spring Clean Your Digital Marketing for 2024
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
Effective Ways to Use Video in Your Marketing Plan
Why use video? Videos get attention, help you increase website traffic, entice users to stay longer, and drive the sales process.
New Google & Yahoo Bulk Email Standards: What You Need to Do
Google and Yahoo have established new requirements for bulk email senders to protect people from receiving unwanted emails. If you send more than 5,000 emails per day, you will be affected by these changes as of February 2024. Here’s what you need to know.
Types of Emails You Should be Sending Your Customers
Email is one of the best ways to reach potential and existing customers.
Finding Your Frequency: How Often to Send Emails
There's no question that email is one of the most effective marketing types, but how many emails should you be sending to potential and existing customers?
Ways to Build Your Email List
Email is a great marketing tool for reaching potential customers. It delivers a better return on investment than any other marketing channel, it’s ubiquitous and easy to use, and there are many different types of emails you can use to generate leads and increase customer engagement.