The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
Go through your website content. Is all the content on your website accurate and up to date? Do any blog posts have content that is outdated or no longer relevant? Are you making any major content mistakes? Do a content audit for a comprehensive inventory of your website content, and delete or update anything that isn’t up to your quality standard.
Purge your email lists.Improve the effectiveness of your email marketing by going through your email subscriber list, either manually or using a list scrub service, to make sure all contacts are accurate, up to date, and engaged.
Do a social media audit to see what's working and what isn't. Is your business putting its marketing efforts into the right social media platforms? Are you using social media content that will boost engagement? Have you updated your, Instagram, and LinkedIn marketing strategies to make the most of each platform's business page policy? Take a close look at your social media marketing to ensure it’s getting you the results you want.
Update your About page. Your About page is one of the most important places on your website. It should tell your site visitors who you are and what you do and help them develop a sense of trust for your company. Make sure your About page is making a positive impression on your site visitors. Does it accurately tell your story? Does it reflect your unique value proposition? Have there been any key changes in your company that are not included on the About page? Do any years or statistics need to be updated?
Monitor your online reputation. Do you know what your customers are saying about you? More and more people are using online reviews to make purchasing decisions, so your online reputation can make or break your business. Use your spring cleaning as an excuse to polish your online reputation.
Review your branding.Your brand is a detailed identity that defines how your company appears to employees, competitors, and the world in general. Do a quick review of your website and marketing materials to ensure that your logo, brand colors, brand statements, and other elements accurately represent your company’s image and goals, and that no outdated versions are in use. If your brand needs an update, consider whether you should rebrand your business.
Test your site speed. Is your site as fast as it should be? Even a 1-second delay in loading time can cause visitors to abandon your site and prompt Google to downgrade your search rank, so use a free page speed tool to see if your site is performing as well as it should and providing the best possible user experience.
Make sure you're still targeting the right keywords. When you originally developed your website, you probably had a list of keywords to target. But when was the last time you looked at that list? Discovering new keywords allows you to update and optimize your website content based on the latest insights, including monthly search volume, intent, and which keywords are driving the most traffic to your pages as well as those of your competitors.
Consider updating your photography. If your website has been using the same set of stock photos for years, chances are they’re losing any impact they once had. Think about finding some new photos to give your website a fresh new look, or even hiring a professional photographer to take some custom photography to convey your specific vision.
