If you’re looking to connect with your customers on social media, don’t make the mistake of not utilizing Instagram. More than 200 million businesses are on Instagram, and 90% of the top brands in the world have Instagram accounts.
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.
When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s more than 2 billion users, 90% follow at least one business profile, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 Instagram features you can use to engage your customers.
When you have both a Facebook profile for yourself and a Facebook page for your business, it’s easy to get confused—and to confuse your customers in the process. Use these 10 tips to keep your Facebook identities straight.
Since its launch in 2004, Facebook has grown exponentially, and now has 2.94 billion monthly active users and more than 200 million Facebook business pages.
LinkedIn is an excellent way to establish a professional identity for your company on social media. A LinkedIn company page lets you promote company news, showcase your products and services, connect with prospective employees and customers, and enable your employees to act as ambassadors for your business. Here’s what you need for a successful LinkedIn company page.
YouTube started as a fun way to share videos, but since its launch in 2005 it has grown into one of the biggest and most powerful platforms in the world.
Almost 3 billion people use Facebook every month, and many of those users are interacting not just with friends and family, but with businesses.
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2021, 86% of businesses use video for marketing, an increase of 41% since 2016.
The popularity of live video continues to grow, with live video expected to account for 17% of all internet traffic this year and the live streaming market estimated to hit $184.27 billion by 2027.