Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.
Social Media Marketing
If your business has a page on Facebook or Instagram, you probably want more followers. It’s not just a popularity contest—the more followers your page has, the more people you can reach and the more your business is likely to benefit.
Since its launch in 2004, Facebook has grown exponentially, and now has almost 3 billion monthly active users and more than 200 million Facebook business pages.
When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s more than 2 billion users, 90% follow at least one business profile, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 Instagram features you can use to engage your customers.
If you’re looking to connect with your customers on social media, don’t make the mistake of not utilizing Instagram. More than 200 million businesses are on Instagram, and 90% of the top brands in the world have Instagram accounts.
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.
When you have both a Facebook profile for yourself and a Facebook page for your business, it’s easy to get confused—and to confuse your customers in the process. Use these 10 tips to keep your Facebook identities straight.
LinkedIn is an excellent way to establish a professional identity for your company on social media. A LinkedIn company page lets you promote company news, showcase your products and services, connect with prospective employees and customers, and enable your employees to act as ambassadors for your business. Here’s what you need for a successful LinkedIn company page.