Video Marketing: When to Use Live Video vs Recorded Video
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2023, 91% of businesses use video for marketing.
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2023, 91% of businesses use video for marketing.
The popularity of live video continues to grow, with live video expected to account for 25% of all Internet traffic by 2025 and the live streaming market estimated to hit $3.21 billion by 2027. In the U.S., 42% of people have watched live-streamed content.
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
Is your marketing ready for the 2023 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.
If your business has a page on Facebook or Instagram, you probably want more followers. It’s not just a popularity contest—the more followers your page has, the more people you can reach and the more your business is likely to benefit.
Since its launch in 2004, Facebook has grown exponentially, and now has almost 3 billion monthly active users and more than 200 million Facebook business pages.
When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s more than 2 billion users, 90% follow at least one business profile, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 Instagram features you can use to engage your customers.
If you’re looking to connect with your customers on social media, don’t make the mistake of not utilizing Instagram. More than 200 million businesses are on Instagram, and 90% of the top brands in the world have Instagram accounts.
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.