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Social Media Marketing

<span>11 Social Media Mistakes</span> That May Be Hurting Your Business

11 Social Media Mistakes That May Be Hurting Your Business

Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.

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<span>7 Instagram Features</span> You Can Use to Market Your Business

7 Instagram Features You Can Use to Market Your Business

When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s more than 2 billion users, 90% follow at least one business profile, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 Instagram features you can use to engage your customers.

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<span>8 Ways to Use Online Reviews</span> to Power Your Business

8 Ways to Use Online Reviews to Power Your Business

Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.

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<span>6 Must-Haves</span> for Your LinkedIn Company Page

6 Must-Haves for Your LinkedIn Company Page

LinkedIn is an excellent way to establish a professional identity for your company on social media. A LinkedIn company page lets you promote company news, showcase your products and services, connect with prospective employees and customers, and enable your employees to act as ambassadors for your business. Here’s what you need for a successful LinkedIn company page.

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