Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 20 free tools to measure your website's performance in various categories and identify opportunities for improvement.
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.
At Exposure, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.
Do you know where your customers are coming from? With 86% of consumers relying on the internet to find local businesses, chances are the next person who walks through your door has already looked up your business online. It's important to improve local search engine optimization so these users can discover your business and turn into customers.
There are almost 2 billion websites on the internet, and every day Google receives more than 5.6 billion searches from people looking to find just the right content from among all those sites.
With more people online than ever before, your website is the best way to get new traffic, nurture relationships with your existing customers, and promote your brand. But what if your website isn’t performing up to expectations? Check this list of possible problems and how to fix them so that you can get your website back on track.
When someone Googles a question related to your brand, you want them to find your website. One of the best ways to accomplish that goal is to get content from your website into a Google featured snippet. Capturing a Google featured snippet boosts your visibility, generates traffic to your website, and bolsters your brand reputation.