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Search Marketing: SEO and PPC

20 Cool Free Tools to <span>Optimize Your Website</span>

20 Cool Free Tools to Optimize Your Website

Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 20 free tools to measure your website's performance in various categories and identify opportunities for improvement.

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<span>8 Ways to Use Online Reviews</span> to Power Your Business

8 Ways to Use Online Reviews to Power Your Business

Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.

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7 Tips for Super-Effective <span>Online Reputation Management</span>

7 Tips for Super-Effective Online Reputation Management

Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet. With consumers increasingly using online reviews to make purchasing decisions, your online reputation can make or break your business. Here’s how to use online reputation management to present your company in the most positive light.

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Our <span>Top 10</span> Digital Marketing Blog Posts of 2022

Our Top 10 Digital Marketing Blog Posts of 2022

At Exposure, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!

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10 Ways to <span>Improve Your Website Performance</span>

10 Ways to Improve Your Website Performance

With more people online than ever before, your website is the best way to get new traffic, nurture relationships with your existing customers, and promote your brand. But what if your website isn’t performing up to expectations? Check this list of possible problems and how to fix them so that you can get your website back on track.

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How to Optimize for<span> Google Featured Snippets</span>

How to Optimize for Google Featured Snippets

When someone Googles a question related to your brand, you want them to find your website. One of the best ways to accomplish that goal is to get content from your website into a Google featured snippet. Capturing a Google featured snippet boosts your visibility, generates traffic to your website, and bolsters your brand reputation.

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