It’s always good to know what your competitors are up to. Do they have a new product you should consider adding to your inventory? Are they offering a special deal or discount you should match or beat? Are they using a sales or marketing tactic you should be trying? Have they made a PR misstep that your company can capitalize on?
These free tools can help you keep an eye on what your competitors are doing, and use what you learn to drive your business.
E-A-T, which stands for Expertise, Authority, and Trust, is a collection of factors that, while not used as actual metrics or ranking factors, helps Google evaluate the legitimacy of a website.
Retargeting (also known as remarketing) is a type of advertising that shows potential customers personalized ads based on their previous interactions with your website.
Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
How do your customers search for you? You may be top-ranked in Google and Bing, but what about Siri? According to a 2019 report by Pew Research, 81% of Americans now own a smartphone, and according to a study by Chatmeter, 90% of smartphone owners use their device's digital assistant. The most popular smartphone voice assistant is the iPhone's Siri, with 44% of people who use a smartphone virtual assistant opting for Siri, compared to 30% who use Google Assistant.
As smartphone use continues to increase and voice search gets smarter, more and more people looking for local business recommendations are turning to Siri rather than a Web search engine, and if you don’t know how Siri’s search works, you could be missing out on valuable opportunities.
