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Senior Digital Marketing Specialist

Web Solutions is looking for an experienced digital marketer who will manage multiple client accounts as a member of the digital marketing team. Using creativity, strategy, and business insights, the Senior Digital Marketing Specialist will develop and implement digital marketing strategies for designated clients including SEO, PPC, email marketing, social media, and inbound marketing.

This is a full-time position onsite at our centrally located offices in Wallingford, CT.

Role Requirements:

  • Maintain responsibility for digital marketing tasks for a client’s website development project and ongoing digital marketing engagements
  • Oversee designated client marketing initiatives to ensure effective execution and objectively evaluate the results
  • Lead strategic client engagements to provide insights and actionable ideas for developing successful marketing campaigns that align with each client's business objectives
  • Directly implement SEO, PPC, social media and email campaigns for clients
  • Analyze campaign performance and identify opportunities for improvement
  • Audit websites for SEO health, user experience and conversions and provide recommendations for better optimization
  • Present clear and actionable strategic recommendations to clients through a collaborative process

You will love this job if you:

  • Enjoy fostering direct client relationships focused on business growth through digital marketing
  • Are persistent in acquiring knowledge about both client industries and digital marketing trends
  • Possess a dynamic toolbox of digital marketing techniques and skills including SEO, PPC, social media, content writing, and inbound marketing
  • Have strong analytical skills and the ability to relate results to client business objectives
  • Are able to gather and interpret data, test campaigns and understand their effectiveness and then translate into actions, improvements and results
  • Communicate and coordinate well with clients and team members to help them understand digital marketing processes and principles, as well as identification of client marketing goals
  • Have a principled approach to doing quality work and paying attention to details


  • Proven expertise with SEO, PPC, keyword research, social media, email marketing, and analytics (specifically Google Analytics)
  • Experience with direct client interactions and oversight of client campaigns
  • Knowledge of fundamental web design concepts, practices, and procedures
  • Marketing automation platform experience (HubSpot, Marketo, Sharp Spring, MailChimp, HootSuite and SEM Rush a plus)
  • 3-5 years of digital marketing experience, agency experience strongly preferred
  • Undergraduate degree or higher in marketing, advertising, business or related field preferred


  • A family-first work place
  • Unique workplace setting that provides opportunities for fun, fitness and flexibility
  • Competitive salary commensurate with experience
  • 401(k) savings plan with company matching
  • Profit-sharing opportunities
  • Health insurance
  • Paid holidays, vacation & sick days
  • Professional development opportunities

We are an Equal Opportunity Employer.

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