CT Email Marketing Agency
Go full send on connecting with your customers.
Email marketing is a versatile and effective direct line to your audience. With Exposure, you’ll get tailored email campaigns designed for personalized messaging to engage, convert, and grow your business.
- Email marketing delivers an average $42 for every $1 spent.
- Targeted email campaigns can generate up to 6x higher transaction rates than non-targeted campaigns.
- Emails with personalized subject lines have 26% higher open rates.
Strategy Development
Ensure that your email campaigns are effective, consistent, and aligned with your overall marketing objectives.
We’ll help you craft a plan that connects with your audience and meets your marketing goals.
- Goal Setting From driving website traffic to increasing sales, your goals for email marketing should be clearly spelled out.
- Audience Segmentation Segment your audience based on demographics, behaviors, preferences, and more to better tailor your email campaigns.
- Content Planning Outline the types of emails to be sent, the messages to convey, and frequency of sends.
- Competitive Analysis See how you measure up to the competition and identify opportunities to stand out.
Email Design and Content Creation
Great email design and content turn opens into clicks and clicks into conversions.
We create visually appealing, brand-aligned emails that connect with your audience and inspire action.
- Template Design Emails templates should be responsive and flexible while also maintaining consistency in appearance.
- Copywriting From subject lines to body content, your message should be crafted to encourage audience engagement.
- Visual Content Eye-catching visuals, including custom imagery and infographics, can enhance your emails and increase click-throughs.
- Personalization Address individual preferences and behaviors and increase relevancy when personalizing emails for each audience.
Campaign Management
Effective email campaigns should be built for consistent, repeatable communications with your audience that foster trust, credibility, and growth.
We support you with campaign development and manage each campaign from start to finish.
- Campaign Setup After setting the campaign goals, we will build out your email campaigns with a focus on optimization.
- A/B Testing Conducting A/B tests allows us to compare different email elements and identify what is most effective.
- Automation Implementing email automation streamlines your campaigns, ensures timely delivery, and even automates follow-up emails.
- Performance Tracking Campaign performance will be monitored and analyzed to make data-driven adjustments for improved results.
List Management and Growth
A healthy email list leads to enhanced credibility, quality engagement, stronger relationships, and higher conversions.
We combine strategy and technology to grow, segment, and maintain lists that perform.
- List Building Strategies including lead magnets, sign-up forms, and social media promotions can bolster your email lists organically.
- List Segmentation Drill down to smaller segments of your audience to further personalize your emails to them.
- List Cleaning Regularly “clean” your lists to remove inactive subscribers and improve deliverability.
- Opt-In Management Manage opt-in processes to ensure compliance with regulations and build a high-quality list.
Training and Support
Empowering you and your team with the knowledge to manage your email efforts can send your marketing to the next level.
Exposure can help you develop your skill sets with comprehensive email marketing training and support services.
- Training Sessions Receive training tailored to your specific email platform / CRM.
- Documentation Detailed guides are available to assist with common tasks and best practices.
- Ongoing Support We are available to assist with anything from a complex campaign setup to strategies for improving open rates.
- Monitoring Get external, data-driven feedback on your campaign efforts including recommendations for improving future campaigns.
