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Ellafi Federal Credit Union is a member-owned, not-for-profit financial institution dedicated to empowering women+ and their allies. With over 90 years of service, Ellafi offers inclusive, full-service banking designed to support financial independence and community growth.
Previously known as Seasons Federal Credit Union, the company wanted an updated website to match its new branding and focus. "As Connecticut’s first credit union dedicated to empowering women+ and those who support them, we wanted to create more than just a digital space," said Dillon Tardif, VP of Marketing and Digital Products at Ellafi Federal Credit Union. "We wanted a welcoming, accessible hub for connection, financial education, and tools that help our members build confidence in their financial journey."
Exposure built a new site on its Web Solutions Content Management System, with a fresh design to match the new brand and color palette. "We love the clean, modern design and mobile-first functionality, which makes navigating the site feel effortless across devices," said Tardif. "The creative use of our brand colors, fonts, and imagery brings the Ellafi identity to life in a bold and beautiful way, helping us stand out while staying true to our mission. The home page was intentionally crafted to feel empowering and supportive, with a strong focus on financial education, self-guided tools, and resources that help our members take control of their financial journey with confidence."
"Exposure took the time to fully understand our women+ focused mission and used that insight to create a site that feels intentional, inclusive, and aligned with our brand," said Tardif. "From layout to messaging, every detail reflects who we are. It was a thoughtful and collaborative experience that elevated the Ellafi brand in a meaningful way."
For more information, visit https://www.ellafifcu.org.