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Founded in 1939, Lawton Adams offers an extensive line of landscape and masonry products, along with recycling services and expertise in equestrian arenas and horse farm site work.
The company's existing website was out of date and did not accurately represent the company’s full range of services, including bulk material, erosion control materials, drainage solutions, tools, and much more.
“We’ve been doing business for almost 90 years, relying heavily on word-of-mouth marketing and other traditional methods to steadily improve sales decade after decade. But with our business entering its third generation of family ownership, it was time to update how our customers find us and how we communicate with them,” said Jesse Adams Sarnoff, Lawton Adams Sales Manager and Purchasing Manager.
“We carry 400+ diverse products that serve a number of needs with different pricing tiers and specifications. Providing all of this information to customers is a challenge, especially during our busy seasons where our availability to answer questions is limited, said Sarnoff.”
Exposure built a new website in its Web Solutions Content Management System, offering a sleek, professional design, better organization, and more in-depth product information.
“With our new website, customers can instantly find price, specifications, and availability for all the products we carry,” said Sarnoff. “We love how easy it is for customers to navigate and how easy it is for us to make changes to the website, which we have to do often. It was a monumental task for Exposure to help us transfer a 30+ page price sheet made in Word into an intuitive website, but they exceeded our expectations and were extremely helpful every step of the way.”
For more information, visit https://www.lawtonadams.com.