BCS Company
A leading distributor of metal finishing supplies since 1967, BCS provides tumbling media, blasting materials, compounds, parts, and equipment for industrial and retail customers around the world.
Branding
The Exposure team led BCS Company through a branding exercise to identify their preferences before designing the logo. The new brand features a strong, simple type treatment and a swirl shape that reflects the motion in a vibratory bowl.
Alternate Logo Concepts
The Exposure design team explored a range of logo concepts for the BCS brand, with each option presenting the vibratory motion in a different way.
Website www.bcscompany.com
With a responsive design, optimized content, and clear calls to action, the new site better supports BCS Company’s marketing goals. In addition to the website design and WordPress development, we also restructured their product offerings to make it easier for customers to browse and find products of interest.
Google Ads Campaign
To help BCS reach new customers efficiently and cost-effectively, our team developed buyer personas, created targeted ads, and built optimized campaign landing pages, in addition to providing ongoing performance monitoring.
Social
Our marketing team developed a social media strategy to help BCS expand their reach. LinkedIn posts showcase the company’s expertise, highlight products, offer tips for equipment selection, and more.
“It is really convenient to work with one company that has expertise in all these fields. The people at Exposure take the time to help us understand what needs to be done. BCS is enjoying working with Exposure and is excited by the potential of our new partnership.”