Lifeway Mobility
Serving the aging and disabled communities, Lifeway Mobility helps individuals remain safe, mobile, and independent in their own homes.
- American Graphic Design Award: Logo Design
Branding
Exposure developed the name and logo for Lifeway Mobility. Together, the logo’s “o” and outer yellow circle form the shape of a wheel, conveying the idea of movement and mobility.
Alternate Logo Concepts
We explored a variety of logo concepts as part of establishing a unique brand identity for Lifeway Mobility. Several options used simple iconography to represent the company’s services and solutions, while others focused on strong type treatments.
Brand Guide
Exposure created a reference document with robust guidelines for using the company’s visual identity. This is especially helpful to guide the progression of logo changes when an existing company is acquired by Lifeway Mobility.
Stationery Design
With the letterhead and business cards Exposure designed, the Lifeway Mobility team can make a professional statement with cohesive branding.
Brochure Design
Exposure created a variety of brochures that can be given out at tradeshows, presentations, and events, or left with a customer after a home assessment is performed.
Collateral
Exposure has also created a variety of on-brand print collateral pieces for Lifeway.
L to R: An internal poster, a product sell sheet for Calfornia locations, and a publication ad.
Website www.lifewaymobility.com
The Lifeway Mobility website streamlines a robust amount of information on the services and solutions they provide. Although the company serves regions across the country, Exposure programmed a sophisticated, location-based system to make every site visit feel tailor-made. Users can browse the products available in their area, see accurate hours, locations, and contact information, and find relevant resources.
Tradeshow Booth
Time invested at tradeshows now goes even further with this freestanding booth display and table cover. Exposure created these with simple yet eye-catching designs, effectively introducing the company to all who walk by.
Vehicle Wraps
During home assessments for their customers, Lifeway’s experts can establish trust before they even arrive at the front door, thanks to the custom vehicle wraps that Exposure designed for their fleet of vehicles.