We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
If you’ve ever visited a website and seen a strangely familiar face, you’re not alone. Many websites use stock photos, because they’re easy and relatively cheap (or even free). But they’re also impersonal, overused, and don’t represent your brand.
Why use video? Videos get attention, help you increase website traffic, entice users to stay longer, and drive the sales process.
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
As any writer will tell you, writing content is not easy. In addition to making sure spelling and grammar are perfect, you also must strike the right tone, make it engaging for readers, and effectively get your message across. And then there are keywords, search engine optimization, formatting, and many more factors that go into successful marketing content.
Webinars are one of the most powerful and cost-effective ways to reach your audience. According to the 2022 B2B Content Marketing Report, webinars are the second-most effective marketing tactic for B2B businesses (after in-person events), and another report found that around 40% of webinar attendees turn into qualified leads, or up to 73% for B2B webinars.
Google and Yahoo have established new requirements for bulk email senders to protect people from receiving unwanted emails. If you send more than 5,000 emails per day, you will be affected by these changes as of February 2024. Here’s what you need to know.
Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet.
Email is one of the best ways to reach potential and existing customers.
Is your marketing ready for the 2023 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.