Prevent Suicide CT
Dedicated to preventing suicide and promoting mental health across Connecticut, Prevent Suicide CT is a statewide resource maintained by the United Way of CT.
Branding
Exposure created a new logo to represent the Prevent Suicide CT program and help build brand awareness. This emblem features an abstract butterfly (symbolic of recovery and suicide prevention), and a central guiding star.
Alternate Logo Concepts
The Exposure team explored a variety of directions for the logo concept, all of which used iconography to convey feelings of hope, connection, and support.
Website www.preventsuicidect.org
With a clean design and a soothing color palette, the Prevent Suicide CT website engages users as they navigate through a wealth of information and resources. Built on WordPress, the site also features a custom form that lets users order educational and promotional materials to supplement the state’s suicide prevention initiatives.
“Working with Exposure was a collaborative and productive experience. They were responsive, flexible, and receptive to feedback.”