Social Media Marketing
At Exposure, we develop comprehensive social media marketing solutions that help you engage with your audience, build meaningful connections, and grow your brand. We build innovative, strategic social campaigns that align with your business goals and target audience.
Strategy Development
A well-crafted strategy ensures that every post, campaign, and interaction contributes to your overall marketing goals, making social media efforts more effective and impactful.
We work closely with you to develop a robust social media strategy that maximizes your brand’s potential.
- Goal Setting Define clear goals for your social media marketing including what you want to share, who you want to share with and defining your social voice.
- Audience Research Thorough research allows us to understand your target audience’s preferences, behaviors, and demographics.
- Platform Selection Conserve your social “energy” by identifying the most effective social media platforms for your target audience and focusing on them.
- Content Planning A detailed content plan should outline the types of content to share, an optimal posting schedule, and strategies for increasing engagement.
Content Creation
Creating high-quality, engaging content is essential for capturing your audience’s attention and driving interaction.
We produce a wide range of content tailored to your brand’s voice and goals.
- Visual Content The majority of social platforms are visual-first and require eye-catching images, infographics, and videos that resonate with your audience.
- Copywriting Social content needs to be both compelling and consistent in order to be inviting, informative, and engaging.
- Multimedia Content such as live videos, stories, and interactive posts can jump-start your efforts to involve your audience.
- Content Calendar Adhering to a well-developed content calendar ensures consistent and timely content delivery that your audience will look forward to.
Community Management
Build strong relationships, enhance brand loyalty, and create a positive online presence through community management.
We manage and nurture your social media communities to foster engagement and build loyalty.
- Engagement Regardless of the size of your online community, it is critical to actively engage it by responding to comments, messages, and mentions.
- Moderation Your social media channels should be moderated to ensure a positive and respectful environment.
- User-Generated Content User-generated content should be supported and encouraged to build a sense of trust and community.
- Influencer Collaboration Identifying and collaborating with relevant influencers can amplify your brand’s reach and credibility.
Paid Social Advertising
Paid social advertising is essential for reaching a larger audience and driving targeted traffic.
Exposure creates and manages effective paid social campaigns that deliver results.
- Ad Creation Social advertising should be designed to capture attention, drive action, and visually reinforce your brand.
- Targeting Social media platforms offer unique opportunities to reach specific audience segments based on demographics, interests, and behaviors.
- Budget Management Optimizing your ad spend ensures both cost-effectiveness and campaign success.
- Performance Tracking Campaign performance is analyzed to make data-driven adjustments for improved results or to experiment with new audience segments.
Training and Support
If you want to drive your social media presence directly, we’ll help you take the wheel.
We provide comprehensive training and support services to assist you as you grow your social channels.
- Training Sessions Gain a deeper understanding of how to manage and optimize your social media channels with customized training sessions.
- Documentation Hone your skills with detailed documentation and guides to assist with common tasks and best practices.
- Ongoing Support Our support team is available to assist with any questions and to provide guidance with any issues you may encounter.
- Monitoring Have us monitor your social platforms and provide recommendations for how to best enhance and expand your social footprint.
