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21 for a Reason

The Southeastern Regional Action Council’s 21 for a Reason campaign explores and explains why 21 is the legal minimum age for drinking alcohol, purchasing tobacco products, and casino gambling in Connecticut.

21 Reasons Website
21 for a Reason Campaign Website Design


A clean, modern design emphasizes the campaign’s straightforward, fact-based approach. Animations and interactive elements make the site engaging for visitors of all types, with the single goal of preventing youth substance abuse and addiction.

21 Reasons - Drinking
21 Reasons - Vaping & Smoking
21 Reasons - Cannabis
21 Reasons - Gambling

Landing Pages

For each of the site’s four topic areas, a dedicated landing page was crafted to provide facts about the substance’s impact on youth development, talking points for parents, guidelines for store owners, and resources for further information.

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