21 for a Reason
The Southeastern Regional Action Council’s 21 for a Reason campaign explores and explains why 21 is the legal minimum age for drinking alcohol, purchasing tobacco products, and casino gambling in Connecticut.
Website www.seracct.org/21-for-a-reason/
A clean, modern design emphasizes the campaign’s straightforward, fact-based approach. Animations and interactive elements make the site engaging for visitors of all types, with the single goal of preventing youth substance abuse and addiction.
Landing Pages
For each of the site’s four topic areas, a dedicated landing page was crafted to provide facts about the substance’s impact on youth development, talking points for parents, guidelines for store owners, and resources for further information.