A high-end event venue in Plantsville, Connecticut, The Aqua Turf Club offers 35 enchanting acres, spacious reception rooms, and outstanding cuisine.
“Not only did Exposure take the time to learn and understand our business, but from our first meeting, their staff was enthusiastic, open to hearing our ideas, and interested in helping solve some of the challenges we were facing.”
After 50 years with the same logo, the Aqua Turf Club was ready for a fresh design to represent their brand. Exposure developed this type treatment logo, which uses a classic serif font and elegant letter spacing for a modern, sophisticated look.
The Exposure design team collaborated to present a variety of logo concepts to the client. The selection gave them multiple styles and brand marks to consider.
Exposure designed a complete set of stationery with the Aqua Turf’s new branding, including business cards, letterhead, envelopes, and folders. A felt texture paper was selected to add a tactile quality, and this paper was matched for each element to achieve a unified look across the whole system.
Exposure redesigned the Aqua Turf’s wedding menu options, developing a consistent, cohesive series of print layouts that nest together in a waterfall layout.
For those planning a wedding or event, the new website beautifully showcases the Aqua Turf experience with a wealth of information, floor plans, menus, and breathtaking photos.
Custom pages were designed to spotlight weddings, corporate events, and special events at the Aqua Turf. Landing pages for the venue’s event spaces offer video tours, photo galleries, and floor plans—helping to bring each space to life.
“They included us in every step of the process and gave lots of insight and support. They then delivered a visually stunning and user-friendly website as well as a redesigned logo that perfectly reflects our business. In addition to their creativity, knowledge, and friendly demeanor, the staff at Exposure have been top-notch in their communication, fast action, and responses.”