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Brand identity for Donor Games

Branding

Exposure created a bold brand identity for the Donor Games, incorporating the National Kidney Registry’s signature red along with game-related motifs such as rings and stars to embody the spirit of competition and triumph.

Donor Games Athlete Logos

Athlete Logos

The Donor Games sponsors several living donor and transplant recipient athletes in various fitness and endurance events, creating a unique logo for each.

Donor Games Website Pages

Website www.livingdonorgames.org

The Donor Games website features a fun and dynamic design, offering online registration for virtual events, instructional videos and rules for all workouts, a dedicated page for each event, live scoring updates, and profiles of featured and sponsored athletes.

Videos

Donor Games competitors submit videos of their workouts, which Exposure collects and posts in a YouTube channel for each event. A highlight video is created for each event, and instructional workouts demonstrate the correct form for each exercise.

Donor Games App Design

App Design

Exposure built a Donor Games app from scratch in both Apple and Android versions that allows Donor Games Open competitors to easily upload their workout videos from their phones to the app, which transmits them directly to the Donor Games judges.

Donor Games Medals

Awards/Medals

The Donor Games Championship is an annual in-person, invitation-only event that showcases elite donor athletes in a grueling series of workouts. Athletes who make the podium earn a custom Donor Games Championship medal designed by Exposure.

Donor Games Signage

Signage

Exposure created custom signage for the Donor Games Championship, including a wall banner, custom wall cutouts for gym equipment, event signage, and race directional signage.

Donor Games Athletes

Leaderboard

Exposure developed a live leaderboard to showcase athletes’ performance metrics at the event. It includes athlete photographs, statistics, scores, and rankings, offering an engaging and interactive experience for both participants and spectators.

Donor Games Icon System

Icon System

Each Donor Games competition and workout is represented by a unique icon, creating a visually engaging and easily recognizable representation of each activity and establishing a cohesive visual language across all platforms.

Donor Games Judging Sheet

Judging Sheet

A custom judging sheet was developed for the Donor Games Championship, designed to simplify and standardize judging and ensure accuracy, consistency, and fairness in scoring.

Donor Games Apparel

Apparel

Donor Games apparel was designed to embody the spirit of competition and unity, blending style with functionality to not only ensure comfort and performance but also strengthen the sense of community around the Donor Games and living donor awareness.

Donor Games Collateral

Print Collateral

Print materials were designed to support the Donors Games and sponsored athletes while delivering key information about living donation.

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