Donor Games
- Logo
- Awards
- Signage
- Web Design
- Videos
- App Design
- Leaderboard
- Icon System
- Judging Sheet
- Apparel
- Print Collateral
The Donor Games is a series of competitions created by the National Kidney Registry to showcase the health and fitness of people who have donated a kidney and to draw attention to the need for more living kidney donors.
Branding
Exposure created a bold brand identity for the Donor Games, incorporating the National Kidney Registry’s signature red along with game-related motifs such as rings and stars to embody the spirit of competition and triumph.
Athlete Logos
The Donor Games sponsors several living donor and transplant recipient athletes in various fitness and endurance events, creating a unique logo for each.

Website www.livingdonorgames.org
The Donor Games website features a fun and dynamic design, offering online registration for virtual events, instructional videos and rules for all workouts, a dedicated page for each event, live scoring updates, and profiles of featured and sponsored athletes.
Videos
Donor Games competitors submit videos of their workouts, which Exposure collects and posts in a YouTube channel for each event. A highlight video is created for each event, and instructional workouts demonstrate the correct form for each exercise.

App Design
Exposure built a Donor Games app from scratch in both Apple and Android versions that allows Donor Games Open competitors to easily upload their workout videos from their phones to the app, which transmits them directly to the Donor Games judges.

Awards/Medals
The Donor Games Championship is an annual in-person, invitation-only event that showcases elite donor athletes in a grueling series of workouts. Athletes who make the podium earn a custom Donor Games Championship medal designed by Exposure.

Signage
Exposure created custom signage for the Donor Games Championship, including a wall banner, custom wall cutouts for gym equipment, event signage, and race directional signage.

Leaderboard
Exposure developed a live leaderboard to showcase athletes’ performance metrics at the event. It includes athlete photographs, statistics, scores, and rankings, offering an engaging and interactive experience for both participants and spectators.
Icon System
Each Donor Games competition and workout is represented by a unique icon, creating a visually engaging and easily recognizable representation of each activity and establishing a cohesive visual language across all platforms.

Judging Sheet
A custom judging sheet was developed for the Donor Games Championship, designed to simplify and standardize judging and ensure accuracy, consistency, and fairness in scoring.

Apparel
Donor Games apparel was designed to embody the spirit of competition and unity, blending style with functionality to not only ensure comfort and performance but also strengthen the sense of community around the Donor Games and living donor awareness.

Print Collateral
Print materials were designed to support the Donors Games and sponsored athletes while delivering key information about living donation.