With 11 NCAA championship titles under his belt, UConn basketball coach Geno Auriemma is a legend both on and off the court.
Starting with a font treatment from the Geno’s Grille restaurant menu, we created a visual identity for the new website. His last name, as well as a circular backdrop suggestive of a basketball, were added to the logo.
New restaurant identities were created for Geno’s casino restaurants. We created the logos and worked on the signage for the restaurants.
To commemorate the Lady Huskies’ 10th NCAA championship win, Geno’s team asked for wine label design concepts. These elegant, eye-catching labels remain true to the Geno Auriemma brand while highlighting the number “10.”
The official Geno Auriemma website is an entertaining and comprehensive resource on Geno’s many achievements in basketball and beyond. It also showcases his biography, quotes, and career highlights.
To help organize a vast amount of information, we designed a series of custom landing pages. The “Basketball” page includes a championship timeline, media links, and a “This Month in Connecticut Basketball History” feature. “Happenings” offers both upcoming events and a basketball schedule, while other landing pages introduce his restaurants, wines, and line of tomato sauces.