The Housing Authority of the Town of Glastonbury offers affordable apartments in a community setting, administering 434 dwelling units in five Glastonbury housing developments.
The GHA wanted to improve the branding on its website with its own logo, rather than the town seal it had been using. The new logo features calm colors, clean lines, and a contemporary look.
We presented a range of logo options to the GHA. Each concept is strong, streamlined, and visually representative of the type of housing GHA provides: townhouses, rather than traditional apartments.
As an extension of the branding and logo development process, we created corresponding elements for use in other mediums, such as print materials and marketing campaigns. With the addition of a chimney, traditional chevron patterns became recognizable as rooflines.
The website is a significant upgrade, with a modern look, updated information on housing options and how to apply, improved functionality, and expanded resources for residents.