Pieper Veterinary includes five general practice locations and two 24-hour emergency and specialty hospitals offering general pet care, critical care, neurology, surgery, internal medicine, oncology, diagnostic imaging, and physical therapy.
The Pieper website represents its many locations and services in a cohesive design that reflects the professionalism and technological expertise of the practice, but with a heartwarming feel and actual photos of compassionate staff members and the pets in their care.
It was important to clearly explain all services and which locations offer what service, so dedicated landing pages for specific services and locations were a priority. Site visitors can quickly find the pet care they need and see the doctors at each location.
“Our biggest struggle was how to make the two sides of our business work together on one site, and they got it exactly right. Everyone was friendly and feedback was responded to very quickly.”