SC Tackle is a saltwater fishing wholesaler distributing a wide variety of tackle products and accessories to retailers throughout the Northeast and down the Eastern Seaboard.
Exposure developed a new logo with updated fonts and colors, subtly incorporating a fish hook and a fish head.
During the logo design process, we explored and developed a variety of concepts to create a recognizable brand identity for SC Tackle.
The website serves two distinct audiences: potential customers and authorized dealers. The public-facing side of the website shows potential customers the products they carry, while a login area lets authorized dealers place orders online.
A robust ecommerce platform streamlines the wholesale experience for SC Tackle’s authorized dealers. They can browse and filter thousands of products, save items for later, mark items as favorites, and submit orders online.
Authorized dealers can use this tool to generate their own PDF catalog from the online store’s categories and products, then edit it as needed.