Email Marketing
Connect and engage your audience with email marketing services from Exposure. We offer comprehensive email marketing solutions and customized emails that help you engage your audience effectively and drive conversions.
Strategy Development
A well-defined email marketing strategy sets the framework for connecting with your audience more meaningfully.
Together, we will develop a robust email marketing strategy focused on increasing open rates and reaching your marketing goals.
- Goal Setting From driving website traffic to increasing sales, your goals for email marketing should be clearly spelled out.
- Audience Segmentation Segmenting your audience based on demographics, behaviors, and preferences allows you to better tailor your email campaigns.
- Content Planning Because what you say and how often you will say it is important, you’ll need a detailed content plan that outlines the types of emails, messaging, and frequency of sends.
- Competitive Analysis We’ll analyze your competitors’ email marketing strategies to identify how you measure up and find opportunities to stand out.
Email Design and Content Creation
Creating high-quality, engaging email content is essential for capturing your audience’s attention and driving interaction.
Exposure produces email designs and content tailored to your brand’s voice and goals.
- Template Design Emails templates should be responsive and flexible to accommodate some customization per send while also maintaining consistency in appearance.
- Copywriting From subject lines to body content, your message should be crafted to encourage audience engagement.
- Visual Content Eye-catching visuals, including custom imagery and infographics, can enhance your emails and increase click-throughs.
- Personalization Email content can be personalized to address individual preferences and behaviors, increasing relevancy for each audience.
Campaign Management
Effective email campaigns should be built for consistent, repeatable communications with your audience that foster trust, credibility, and growth.
We support you with campaign development and manage each campaign from start to finish.
- Campaign Setup After setting the campaign specifications, we will build out your email campaigns with a focus on optimization.
- A/B Testing Conducting A/B tests allows us to compare different email elements and identify the most effective ones.
- Automation Implementing email automation will streamline your campaigns, ensure timely delivery, and even automate follow-up emails.
- Performance Tracking Campaign performance will be monitored and analyzed to make data-driven adjustments and improve results.
List Management and Growth
Building and maintaining high-quality email lists is crucial for audience growth, establishing credibility, and long-term communications success.
We focus on growing and managing your email list to maximize engagement and conversions.
- List Building Strategies including lead magnets, sign-up forms, and social media promotions can bolster your email lists organically.
- List Segmentation Send the emails that your audience wants to receive through intelligent list segmentation.
- List Cleaning Email lists should be cleaned regularly to remove inactive subscribers and improve deliverability.
- Opt-In Management Manage opt-in processes to ensure compliance with regulations and build a high-quality list.
Training and Support
Empowering you and your team with the knowledge to manage your email efforts can send your marketing to the next level.
Exposure can support your ability to manage your email efforts autonomously with comprehensive email marketing training and support services.
- Training Sessions Receive training tailored to your specific email platform / CRM with an emphasis on developing the skills you need for email autonomy.
- Documentation Detailed documentation and guides are available to assist with common tasks and best practices.
- Ongoing Support Our support team is available to assist with anything from a complex campaign setup to improving open rates.
- Monitoring Get external, data-driven feedback on your campaign efforts including guidance and recommendations to improve future campaigns.
