Search Engine Optimization
Elevate your online visibility with comprehensive SEO (Search Engine Optimization) services that drive organic traffic to your website. Exposure excels at achieving top search engine rankings for our clients.
SEO Audit and Analysis
A thorough SEO audit and analysis are the first steps to understanding your website’s current performance and identifying areas for improvement.
We conduct comprehensive audits to develop effective SEO strategies.
- Website Audit A detailed audit of your website identifies technical issues, on-page SEO factors, and overall performance.
- Competitor Analysis Analyzing your competitors’ SEO strategies pinpoints opportunities to stand out and benchmarks your current performance.
- Keyword Research Through extensive keyword research, the most relevant and high-traffic keywords for your organization are found.
- Backlink Analysis Evaluating your backlink profile allows us to focus on strengths, weaknesses, and opportunities for improvement.
On-Page Search Optimization
On-page search optimization involves optimizing individual web pages to improve their search engine rankings and drive organic traffic.
We focus on optimizing your website’s content and structure.
- Content Optimization Optimized content ensures that a website is relevant, engaging, and keyword rich.
- Meta Tags Well-planned meta titles, descriptions, and headers improve click-through rates and search engine visibility.
- URL Structure It is imperative to have clean, descriptive, and optimized website URLs for search engines.
- Internal Linking An effective internal linking strategy supports site navigation and distributes link equity across your site.
- Image Optimization Using tactics like file size compression and alt text, images can be optimized to ensure they are relevant to the content.
Technical SEO
Technical SEO focuses on optimizing the technical aspects of your website to improve its crawlability, indexability, and overall performance.
Exposure ensures your website meets all technical SEO best practices.
- Site Speed Optimization Optimizing your website’s loading speed enhances user experience and improves search engine rankings.
- Mobile Optimization A fully responsive website is critical to providing a seamless experience on all devices.
- XML Sitemaps XML sitemaps are beneficial to search engine crawls that index your website more efficiently.
- Structured Data By implementing structured data (schema markup), search engines better understand your content and improve rich snippet display.
Off-Page SEO and Link Building
Off-page SEO involves building your website’s authority and reputation through external efforts.
We focus on creating high-quality backlinks and promoting your content.
- Link Building Strategic link building plans can bolster high-quality backlinks from reputable websites.
- Content Marketing By promoting valuable, keyword-dense content, you can attract more natural backlinks and increase brand visibility.
- Social Media Engagement Social media platforms should be leveraged to promote your content and engage with your audience.
- Influencer Outreach Collaborate with industry influencers to promote your content and enhance your online presence.
Local Optimization
Local search engine optimization tactics allow you to attract more business from relevant local searches and is essential for any organization targeting a localized audience.
We optimize your online presence to attract local customers and improve your visibility in local search results.
- Google My Business An optimized Google My Business profile enhances your local search visibility and attracts local customers.
- Local Citations Creating and managing mentions of your name, address, and phone number (NAP) ensures that your information is accurate across online directories.
- Local Keywords Local keyword research can identify and target keywords relevant to your local audience.
- Reviews and Ratings Strategies to encourage positive reviews and ratings can bolster your online reputation.
- Local Content Creating and optimizing content that is relevant to your local audience can better address their unique needs.
