The Hole in the Wall Gang Camp
Founded in 1988 by Paul Newman, The Hole in the Wall Gang Camp brings “a different kind of healing” to seriously ill children and their families.
CT Ad Club Gold: Website Design
CADC Silver: Website Design
American Graphic Design Award: Website Design
Web Development: The Hole in the Wall Gang Camp needed to redevelop their web presence to create a consistent user experience across several different audiences, intuitively organize their content, and convey the carefree spirit of camp. www.holeinthewallgang.org
Wireframes: Web Solutions worked with the client to to develop an intuitive site architecture and then provided a series of wireframes to map the new site navigation and to illustrate the user experience in major site sections.
Website Homepage: The website design captures the joy, playfulness, and sense of possibility experienced at camp. It is optimized for platforms down to tablet-size, while a separate mobile version ensures accessibility from all devices.
The “Who is the Gang?” Page: We storyboarded and custom-designed this landing page, which showcases the organization’s unique community. Accented with imagery, quotes, and animated graphics, the page takes a scrapbook approach to giving each audience a special spotlight.
Landing Page Designs: Five additional landing pages were custom-designed. Dynamic elements (such as a latest news feed) make it easy to keep these pages up-to-date.
Programs Section: The landing page gives an overview of The Hole in the Wall Gang Camp’s eight programs. Consistent use of camp elements created a cohesive feel throughout this section.
Custom Illustration Elements: The Web Solutions design team created illustrations and animations inspired by their tour of the camp.
Calendar (Month and List Views): We built a single calendar that integrates all of The Hole in the Wall Gang Camp’s programs and events. Advanced filtering options make it easy for users to find opportunities of interest.
Custom Interactive Maps: Web Solutions built two custom interactive maps for the website – an interactive one that gives a virtual tour of the camp grounds, and one that shows the locations of their Hospital Outreach Program.
Social Media Marketing: The Web Solutions team created monthly editorial calendars for The Hole in the Wall Gang Camp’s social media efforts, and monitored daily engagement. A campaign to increase their social following – including 2 days of paid postings – resulted in 3,142 new Facebook likes over a one-week span. Total audience reach grew 29% over a 6-month period.