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The Hole in the Wall Gang Camp

Founded in 1988 by Paul Newman, The Hole in the Wall Gang Camp brings “a different kind of healing” to seriously ill children and their families.

  • CT Ad Club Gold: Website Design
  • CADC Silver: Website Design
  • American Graphic Design Award: Website Design
Desktop, tablet and mobile web design for The Hole in the Wall Gang Camp
Web Development: The Hole in the Wall Gang Camp needed to redevelop their web presence to create a consistent user experience across several different audiences, intuitively organize their content, and convey the carefree spirit of camp.
Style boards for The Hole in the Wall Gang Camp web design
Wireframes: Web Solutions worked with the client to to develop an intuitive site architecture and then provided a series of wireframes to map the new site navigation and to illustrate the user experience in major site sections.
Homepage 1
Homepage 2
Homepage 3
Website Homepage: The website design captures the joy, playfulness, and sense of possibility experienced at camp. It is optimized for platforms down to tablet-size, while a separate mobile version ensures accessibility from all devices.
The Gang 1
The Gang 2
The Gang 3
The Gang 4
The “Who is the Gang?” Page: We storyboarded and custom-designed this landing page, which showcases the organization’s unique community. Accented with imagery, quotes, and animated graphics, the page takes a scrapbook approach to giving each audience a special spotlight.
Landing Pages
Landing Page Designs: Five additional landing pages were custom-designed. Dynamic elements (such as a latest news feed) make it easy to keep these pages up-to-date.
Programs Pages
Programs Section: The landing page gives an overview of The Hole in the Wall Gang Camp’s eight programs. Consistent use of camp elements created a cohesive feel throughout this section.
Custom Illustrations
Custom Illustration Elements: The Web Solutions design team created illustrations and animations inspired by their tour of the camp.
Custom calendar module for Hole in the wall Gang
Calendar (Month and List Views): We built a single calendar that integrates all of The Hole in the Wall Gang Camp’s programs and events. Advanced filtering options make it easy for users to find opportunities of interest.
Custom maps for Hole in the wall Gang
Custom Interactive Maps: Web Solutions built two custom interactive maps for the website – an interactive one that gives a virtual tour of the camp grounds, and one that shows the locations of their Hospital Outreach Program.
Facebook Campaign
Social Media Marketing: The Web Solutions team created monthly editorial calendars for The Hole in the Wall Gang Camp’s social media efforts, and monitored daily engagement. A campaign to increase their social following – including 2 days of paid postings – resulted in 3,142 new Facebook likes over a one-week span. Total audience reach grew 29% over a 6-month period.