Senior Digital Marketing Specialist
Are you a digital marketing strategist ready to take on high-impact campaigns across a diverse client portfolio? Exposure is seeking a Senior Digital Marketing Specialist to lead multi-channel initiatives—including SEO, PPC, email, social media, and inbound marketing—that drive measurable results and client success.
This is a full-time position onsite at our centrally located offices in Wallingford, CT.
Role Requirements:
- Maintain responsibility for digital marketing tasks for a client’s website development project and ongoing digital marketing engagements
- Oversee designated client marketing initiatives to ensure effective execution and objectively evaluate the results
- Lead strategic client engagements to provide insights and actionable ideas for developing successful marketing campaigns that align with each client's business objectives
- Directly implement SEO, PPC, social media and email campaigns for clients
- Analyze campaign performance and identify opportunities for improvement
- Audit websites for SEO health, user experience and conversions and provide recommendations for better optimization
- Present clear and actionable strategic recommendations to clients through a collaborative process
You will love this job if you:
- Enjoy fostering direct client relationships focused on business growth through digital marketing
- Are persistent in acquiring knowledge about both client industries and digital marketing trends
- Possess a dynamic toolbox of digital marketing techniques and skills including SEO, PPC, social media, content writing, and inbound marketing
- Have strong analytical skills and the ability to relate results to client business objectives
- Are able to gather and interpret data, test campaigns and understand their effectiveness and then translate into actions, improvements and results
- Communicate and coordinate well with clients and team members to help them understand digital marketing processes and principles, as well as identification of client marketing goals
- Have a principled approach to doing quality work and paying attention to details
Qualifications:
- Proven expertise with SEO, PPC, keyword research, social media, email marketing, and analytics (specifically Google Analytics)
- Experience with direct client interactions and oversight of client campaigns
- Knowledge of fundamental web design concepts, practices, and procedures
- Marketing automation platform experience (HubSpot, Marketo, Sharp Spring, MailChimp, HootSuite and SEM Rush a plus)
- 3-5 years of digital marketing experience, agency experience strongly preferred
- Undergraduate degree or higher in marketing, advertising, business or related field preferred
Benefits
- A family-first work place
- Unique workplace setting that provides opportunities for fun, fitness and flexibility
- Competitive salary commensurate with experience
- 401(k) savings plan with company matching
- Profit-sharing opportunities
- Health insurance (available for 30+ hr/week positions)
- Access to supplemental vision and dental insurance
- Paid holidays, vacation & sick days
- Professional development opportunities
We are an Equal Opportunity Employer.