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Homecare Choices

Because home care is never one-size-fits-all, Cape Cod-based Homecare Choices offers a wide range of custom services to help seniors remain in their own homes.

  • American Graphic Design Award: Branding Programs & Campaigns
Brand identity for Homecare ChoicesHomecare Choices logo alternates
Logo Development: Web Solutions developed a round of logo concepts using playful iconography to introduce Homecare Choices at-a-glance. The selected logo is a modern twist on the branding of their parent company, the North American Family Institute (NAFI), a non-profit agency with over 40 years of experience.
Homecare Choices Website
Website: The fully responsive website boasts a clean, colorful design and a wealth of helpful information for potential clients and their caregivers and families. The company’s core services are presented clearly, while their free downloadable resources are easy to access.
Homecare Choices Brochure and Folder
Brochure: Web Solutions created a six-panel brochure with pocket and slit for a business card that acts as both an information packet for new clients, and a marketing tool to help attract new business.
Homecare Choices Stationery
Stationery: To help launch the new company with a cohesive brand identity, Web Solutions also designed several print pieces, including business cards, letterhead, and note cards.

The Web Solutions team joined our team for the process of developing brand and content. No question was trivial and we worked together to refine the vision and strategy for the website and complementary collateral materials until we got exactly what we wanted.

– Peter Carey, Executive Director, Homecare Choices