Analytics & Reporting
How do you know if your marketing is working? Our team will figure out which key performance indicators (KPIs) are aligned with your goals, and use reporting tools to track and measure those metrics. We turn that data into marketing intelligence and insights that drive your business forward.
Website Traffic & Conversions
When your website is the lifeblood of your business, you need an accurate count of visitors and a clear picture of what they’re doing on your site.
Our digital marketing analysts will provide a comprehensive review of website traffic, behavior, and conversions and use that knowledge to increase visits from your target audience, improve user experience, and turn browsers into customers.
- Website conversions and funnels
- Bounce rate and friction points
- Traffic sources and performance
- Top content and page performance
Custom Reporting & Dashboards
Our team creates detailed custom reports based on your specific digital marketing strategies.
Our comprehensive analysis and reporting process is fully transparent, so you’ll always know what we’re doing on your behalf, what results we’re seeing, and if your marketing efforts are on track to meet your goals.
- Key metrics and KPIs
- Lead and customer acquisition
- Advanced visitor segmentation
- Marketing channel performance
Campaign Tracking
Measurement is critical to digital marketing success.
“Good enough” is never good enough for us. We’re always checking, measuring, testing, and refining every aspect of your campaigns to get the best results possible.
- PPC, display, social, and email campaign ROI
- Year-over-year trends
- SEO performance tracking
- A/B testing
Competitor Analysis
Your marketing doesn’t exist in a vacuum.
To market effectively, you need to know what your competitors are doing, what results they’re achieving, and how your efforts compare. We conduct in-depth research on your industry and competitors to get a true picture of your company’s market position and build a custom plan for your success.
- Industry research and analysis
- Website design and content review
- Ad messaging, keywords, and comparison spending