In the Know – the Exposure Blog

<span>What is E-A-T</span> and How Can You Optimize Your Website for It?

What is E-A-T and How Can You Optimize Your Website for It?

1/21/2020

E-A-T, which stands for Expertise, Authority, and Trust, is a collection of factors that, while not used as actual metrics or ranking factors, helps Google evaluate the legitimacy of a website.

How to Improve Your Relationship with Your Marketing Agency

11/26/2019

Different Types of Marketing, What They Mean and When to Use Them

11/19/2019

Facebook Is Demoting Posts From Businesses. Here’s How to Adapt.

10/31/2019

Scary New Email Phishing Scams and How to Avoid Them

10/23/2019

How Retargeting Can Bring Customers Back to Your Website

10/22/2019

How to Set Up and Optimize a Google My Business Page

10/10/2019

How to Use Facebook Messenger to Slide into Your Customers’ DMs

9/17/2019

Subject Line Hacks to Get Your Emails Opened

9/6/2019

Great Ways to Boost Your Email Results

9/6/2019

How to Be a Great Content Marketer

9/6/2019

New Google Tools to Help You Promote Your Small Business for Free

9/3/2019