We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Two of the biggest and fastest-growing online trends are social media and video. Worldwide, the average user spends 135 minutes per day on social media, and a lot of that time is spent watching videos. According to a forecast by Cisco, by 2021 video will account for 82% of global internet traffic.
Your know what your website is about, but how do you quickly and accurately communicate that information to search engines and internet users? Reading the entire page should answer that question, but there’s a quicker way to get the information across: meta tags.
A company blog is one of the most compelling and cost-effective ways to reach your audience. Here are 13 reasons to start a company blog or make the blog you currently have a priority.
Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionized how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.
If a potential customer has never heard of your brand, company or product, chances are low they'll ever make a purchase from you. While a sale is the ultimate goal for any business, the first step is making potential customers aware of who you are and what you have to offer.
Do you know who your ideal customers are? If you have a general idea but few specifics, creating buyer personas is an extremely useful way to better understand your target audience.
How do you know whether your Facebook marketing efforts are successful? Measure. But there are so many different metrics—how do you know which ones to watch?
Search engine optimization can be complicated, but one of the most effective SEO tools is also the easiest: content. Having great content on your website not only improves your search rank, it generates leads, builds your brand, and enables you to create long-term connections with your customers.
In the early days of digital marketing, good SEO meant keywords—and lots of them. In an attempt to rank higher on the search engine results page, SEO experts loaded website content with keywords, many times without any context.
On May 25, 2018, new regulations governing the use of personal data belonging to citizens of the European Union will go into effect. The General Data Protection Regulation (GDPR) is designed to protect the privacy of EU citizens but will also have wide-ranging implications for businesses worldwide. According to a survey on GDPR preparedness by PwC US, 77% percent of U.S.-based companies expect to spend $1 million or more to meet GDPR requirements, and 9% percent expect to spend more than $10 million. Here’s what U.S. businesses need to know about GDPR.