How Retargeting Can Bring Customers Back to Your Website
Retargeting (also known as remarketing) is a type of advertising that shows potential customers personalized ads based on their previous interactions with your website.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
How to Set Up and Optimize a Google My Business Page
If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.
How to Use Facebook Messenger to Slide into Your Customers’ DMs
One of the keys to successful marketing is being able to make real connections with your target audience. These days, when you want to connect with someone in your personal circle, you probably do it via text.
Subject Line Hacks to Get Your Emails Opened
The email subject line is one of the most powerful tools in your marketing arsenal, and one of the most difficult to master.
7 Great Ways to Boost Your Email Results
Among digital marketing channels, email still delivers the best return on investment. A study by Convince and Convert showed that consumers who receive marketing emails spend 138% more than those who don’t, and a McKinsey & Company survey found that email is 40 times better at acquiring new customers than social media.
How to Be a Great Content Marketer
Almost every company uses content marketing—to promote thought leadership, for search engine optimization, and to attract and retain customers. But content marketing is like singing—everyone does it, but very few are really good at it.
4 New Google Tools to Help You Promote Your Small Business for Free
Trying to market your small business on a budget? Google has several new tools to help.
How to Use Stories Ads on Facebook and Instagram
According to the 2019 State of Social Report by Buffer, the stories format is the next big thing in social media marketing for businesses, with more than 57% of brands saying stories have been “somewhat effective” or “very effective” for their marketing. According to Instagram, 33% of the most viewed stories come from businesses.
11 New Google Features You Can Use to Market Your Small Business
Google already offers several great ways for small businesses to market themselves, including Google My Business, Google Posts, Google Analytics, and Featured Snippets. Over the last few months Google has added several more features to help small businesses tell their stories, attract new customers, promote their products and services, and increase engagement.
5 Things You Need to Do Immediately After a Website Launch
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.