Skip Navigation Logo for: Exposure

Marketing Strategy

<span>Why Your Small Business</span> Needs PPC

Why Your Small Business Needs PPC

Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.

Read More

4 Signs Your <span>Logo Needs an Update</span>

4 Signs Your Logo Needs an Update

Your logo is the face of your business and a reflection of your identity. As an extension of your brand, your logo should be a unique and powerful mark to identify your company, improve your image, engage customers, and drive business. If your logo isn't doing its job, it might be time for a change.

Read More

<span>8 Ways to Use Online Reviews</span> to Power Your Business

8 Ways to Use Online Reviews to Power Your Business

Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.

Read More

Why <span>Measuring Your Marketing</span> Is More Important Than Ever

Why Measuring Your Marketing Is More Important Than Ever

There was a time when marketing was more art than science. With no real way to tell whether a snazzy brochure, a cute jingle or a striking logo actually generated business, marketers used to rely on their gut about what was working, with very little data to back those feelings up.

Read More

How to <span>Increase Website Conversions</span> to Get More Sales

How to Increase Website Conversions to Get More Sales

One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.

Read More