Do you know where your customers are coming from? With 86% of consumers relying on the internet to find local businesses, chances are the next person who walks through your door has already looked up your business online. It's important to improve local search engine optimization so these users can discover your business and turn into customers.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Content serves many purposes in marketing—it can convey your brand’s story and purpose, extol the benefits of your products or services, and give customers more information about your company. But if a potential customer isn’t familiar with your brand, why should they believe what your content has to say? That’s where thought leadership comes in.
Can your website be used by anyone, including those with visual, hearing, or other impairments?
One of the most disheartening things in marketing is when someone unsubscribes from your emails.
Your online presence is more important than ever, so if your website is looking out of date it might be time for a website redesign. If you don’t already have a web design agency you’re happy with, how do you choose the right firm to help update your site?
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2021, 86% of businesses use video for marketing, an increase of 41% since 2016.
If you have a company, you have a brand. But a brand is more than a name or a logo—it is a detailed identity that guides everything you do as a company, from the tone of your emails to the colors on your website to how you handle customer complaints. Whether your brand is strong or weak depends on how well you have defined it, and how faithfully you adhere to it.