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In the Know – the Exposure Blog

We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

<span>15 Ways</span> to Promote Your Content

15 Ways to Promote Your Content

Creating valuable content for your target audiences is a great way to increase website traffic, improve search engine rankings, and attract and retain customers.

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<span>7 Instagram Features</span> You Can Use to Market Your Business

7 Instagram Features You Can Use to Market Your Business

When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s more than 2 billion users, 90% follow at least one business profile, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 Instagram features you can use to engage your customers.

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<span>How to Improve</span> Your Email Marketing Performance

How to Improve Your Email Marketing Performance

Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send." 

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20 Cool Free Tools to <span>Optimize Your Website</span>

20 Cool Free Tools to Optimize Your Website

Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 20 free tools to measure your website's performance in various categories and identify opportunities for improvement.

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<span>8 Ways to Use Online Reviews</span> to Power Your Business

8 Ways to Use Online Reviews to Power Your Business

Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.

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