7 Must-Haves for Your Email Marketing Campaign
Email isn’t the hot new thing in digital marketing, but it still delivers some of the best results of any marketing channel.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
15 Ways to Promote Your Content
Creating valuable content for your target audiences is a great way to increase website traffic, improve search engine rankings, and attract and retain customers.
8 Signs It's Time to Redesign Your Website
Is your website design losing you business? Having a website that's clearly out of date will be less attractive to visitors and reflect badly on your business.
7 Instagram Features You Can Use to Market Your Business
When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s more than 2 billion users, 90% follow at least one business profile, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 Instagram features you can use to engage your customers.
How to Improve Your Email Marketing Performance
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."
Why You Should Be Using Instagram to Market Your Business
If you’re looking to connect with your customers on social media, don’t make the mistake of not utilizing Instagram. More than 200 million businesses are on Instagram, and 90% of the top brands in the world have Instagram accounts.
20 Cool Free Tools to Optimize Your Website
Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 20 free tools to measure your website's performance in various categories and identify opportunities for improvement.
8 Ways to Use Online Reviews to Power Your Business
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.
Tips to Inspire Trust and Increase Sales with Website Testimonials
How do you get people to trust your business? Show them that other people trust your business.
46 Free Digital Marketing Tools for Small Businesses
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.